Pete, I see a difference due to the medium that it is on.
- In the traditional news outlets it was reported by anywhere from 1 to maybe 500 sources worldwide, depending on the impact of the incident. That number diminished rather quickly over time as impact of the incident lessened and other news arrived.
- in the social media world the algorithm is such that if the immediate impact of any particular source is enough, or, a particular post gains traction, that info is fed into more and more personal news feeds. Based on how many people it is shown too and how many then click on it, even for a second, tells it how much more to publicise it. And it takes a very long time to dissipate.
From there it’s a snowball and fodder for anyone with an account, as thousands don’t care about the content, but they see a cash cow and dramatize the words, illustrations, opinions, and controversy because as revenue is paid to them for views.
There are people posting nothing but runway proximity incidents derived from ATC Live and some computer simulation modeling. Same thing ATC interactions in general.