<<<Seems these guys set out to attract attention.>>>>
I stand my assessment of Icon for a few years now.
They are a sales and advertising company with enough prowess to bilk millions of repeated financial investments, all under the guise of building an amphibious Cirrus, with no actual experience.
Oversold initial customers on money, time and performance. All advertising is done directly to the non-aviation market. Wall street, NY Times, LA and Hollywood media and publications, all the while refusing to consider solid question and answer sessions with the aviation industry. (They have holier-than-thou attitudes and enlarged ego's. The company that built the trailer for them said never again unless Icon stepped out of the design and engineering of it)
Existing aircraft such as the Searey from Progressive Aerodyne outperform it at a fraction of the price, have been in business, and actually deliver aircraft to customers. Icon broke every promise, date and price set. Decided instead of delivering it would start it's own flight school with the first production aircraft. Ran out of money and got re-invested numerous times. And yet they are still able to continue forth.
If the sheep only knew. Eventually, the company will either do down in flames or become a raging success.