oldbaldguy
Registered User
For reasons I cannot explain, I was listening to NPR the other day. The show was about brand loyalty and how people will unfailingly buy a certain brand even when they know another product is better. They focused mostly on cars and soft drinks (How many times have you heard: "Can I have a coke, please?" "Now what kind of coke you want, honey? A Pepsi, Mr Pibb or Seven Up?"), but it got me to thinking about us and our airplanes. The expert on the show said that we are loyal to certain big ticket brands like Ford, GM or Toyota because we see the product as a reflection of ourselves and how we want others to perceive us. There are all kinds of airplanes out there, newer and older, for more or less money that will do just about any job better than a Cub will, but we still seek out this one particular antiquated brand whose geneology goes back more than 70 years and refuse to choose anything else. We act like our airplanes are absolutely beyond compare and look on most anything else and those who fly them with great disdain in our hearts. We think nothing of spending great sums on our brand just to say we have one in much the same way as a rapper will buy a Bentley. I, for example, really need an airplane easier to get into than my 12 and could use something faster but, after only 300 hours in the thing, the thought of not owning a long-wing Piper leaves me cold. People on the airport who don't already know me always say, "Oh! You're the guy with the red Piper Cub." Damn straight, I am. And always will be. So keep your crappy Cessna to yourself and don't drool on my fabric, boy.